Food photography isn't just about the food itself. Here in Huntsville its about everything that makes up the experience.
Food is beautiful, delicious, crafted, and visual. So yes, food is pretty photogenic, and it’s one of my favorite things. So it shouldn’t surprise you when I say that I’m looking to work with local food -related businesses.
However, it’s not all about the food. When deciding where to eat, I take a lot more into consideration than just the food offered. I want to go somewhere because the environment, seating, atmosphere, music, and food fit my mood.
So that should be reflected in social media, and that just happens to be my specialty.
Specific food businesses that have much potential.
Food trucks are heavily event centered and very involved with local culture and people.
Restaurants are a bit more private, but having a delectable atmosphere is just as important as having a delicious menu - and it’s considerately easier to control the atmosphere in a restaurant than a food truck.
Specialty food, such as in-house made desserts or health food is more about the atmosphere, taste, and culture, but also the preparation of the food. If people see and respect what goes into making a dish - they value that dish more. It’s also pretty amusing and interesting.
I'm glad you asked! Showing a balance of location, product, people, ambiance, process, and experience exemplifies what your repeat customers love entices more to stop by.
Location images build trust and credibility. They also build familiarity so that people get more comfortable with the idea of visiting your location. Images that showcase location can be obvious location images, artistic details, or even images focusing on food or people with the location strategically in the background.
Personally, I rarely visit food locations that have no images of the interrior.
My favorite local food businesses win their spot through delicious food and a friendly, relatable staff. As you have probably experienced on social media, if you see an image of someone and read a little about them you start to feel as if you already know them. This also makes you more comfortable and excited about visiting the location. Then, when you walk into the door and see that friendly face you feel as if you already have a friend.
Be the experts. Process is ideal to exemplify for specialty food. To show the craftsmanship that goes into every item and how beautifully it's made raises the value in the potential buyer's eye. You know how much work goes into it, but do they have any idea? It also builds expertise and trust as they see you and your employees making the fod or drink.
The character or atmosphere of a place is very difficult to capture specifically. So it's more about including ambiance in every shot. There are some details or moments that capture ambiance perfectly so while they might seem random, they evoke the nature of the location and hopefully inspire nostalgia to those who have been lucky enough to experience it.
The experience is a little more abstract, but think of it as showing them the in-between moments of experiencing your location and menu. Can they enjoy their drink with a book or is it an experience all in itself? Are they imagining going on a date, bringing the kids, having a business meeting, or enjoying a few quiet moments to themselves? Is it a unique food truck experience with paper and plastic or is it an upscale dining experience? Embrace all of the factors of what your current customers love and use it to entice more.