Kristie Preston is a graphic designer that I’ve teamed up with to take over The Juicery Press’s instagram.
I’ve been coaching her to plan, caption, hashtag, and engage on instagram. It’s been a delightful collaboration as we have learned so much about nutrition, and each other! We’ve found a few different kind of posts that work best.
Our most successful posts are the ones where we educate our followers on the benefits of specific fruits or veggies in the juice. Once people admire fruits and veggies more, they naturally desire them more. They also might value them enough to invest.
Behind the Scenes
100% cold pressed fruits and veggies where one bottle is worth a few pounds in veggies is hard to comprehend. So showing the production of the juice helps people to understand just how much produce we use, how fresh, and how pure our Juices are.
Engineers are suckers for deals. That’s plain and simple. However, instagram’s relationship with advertisements is not so simple. By making the deals more sentimental and more visually compelling, we find that people are more interested in the deals- and the product.